Learn how to run SaaS pricing research using customer interviews, willingness-to-pay surveys, Gabor-Granger, Van Westendorp, usage data, win-loss analysis and cohort testing.
Build a B2B SaaS pricing strategy for SMB, mid-market and enterprise customers using value metrics, tiers, annual contracts, usage, discounts and expansion pricing.
Use these SaaS pricing page best practices to make plans easier to compare, improve transparency, reduce buyer hesitation, optimize annual billing and increase pricing-page conversion.
Explore the biggest challenges in implementing usage-based pricing for SaaS, including metering, bill shock, revenue forecasting, procurement, packaging, billing and migration—and how to solve them.
Learn how value-based SaaS pricing works, how to measure customer value and willingness to pay, choose a value metric, build tiers, and avoid common implementation mistakes.
Learn how hybrid SaaS pricing combines subscriptions with usage, seats, credits, modules or outcomes to improve predictability, margins and expansion revenue.
Learn how the freemium pricing model works for SaaS, when a free plan drives growth, how to design upgrade triggers, control costs, and measure free-to-paid conversion.
Learn how flat-rate pricing works for SaaS, its advantages and disadvantages, when one-price plans fit, and when tiered, per-user, usage or hybrid pricing is a better choice.
Learn how per-user pricing works for SaaS, when seat-based pricing fits, where it hurts adoption, how to calculate it, and when role-based, platform or usage pricing is a better alternative.
Learn how to price software using a practical 10-step framework covering customer value, willingness to pay, costs, value metrics, pricing models, packaging, testing and price reviews.
